That’s Retailtainment

If you’ve ever chosen to ‘go to the shops’ in order to occupy your time, then you will have experienced some ‘retailtainment.’

George Ritzer defines this as the “use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.”

Retail has been mashed up with entertainment, and now it’s hard to separate the two activities.

In our hunger for more retailtainment, our shops are open for longer hours, which means that it’s harder than ever to synchronise the leisure time for our families and friends.

Yet, this has been a reality for many people involved in the ‘shift work’ that keeps our country running.

Whether it’s enforcing the law, nursing patients, or baking bread, many people work when the rest of us are sleeping.

This makes going to church as a family even harder.

The good news is that God never sleeps, and we can meet with him any time of the day.

That’s why it’s great to get into a rhythm of daily Bible reading and prayer, even if it’s just a short verse and a quick prayer.

Taking advantage of technological advancements like livestreaming church (like means those who work unusual hours can also still maintain some normality, even when they’re at work on weekends.

Yet, there’s no substitute for face-to-face ministry to each other, which is why it’s good for all of us to meet up one-to-one or in small groups to pray and read the Bible with each other.

But no matter if or when you work, let’s find our satisfaction in the joy of knowing God, rather than worshipping at the altar of retail.

“For he is the living God and he endures forever; his kingdom will not be destroyed, his dominion will never end.” (Daniel 6:26b)